Max Lami spent his childhood skating day and night, dreaming of becoming a professional skater. After a horrific injury he had to let go of his dream, however, Max kept his passion for skating and found a way to channel it through design.
Inspired by the grime scene culture and modern trends, Max began using his experience in graphic design to produce clothing that combined modern design with an urban look and feel.
An instant hit at local skate parks has successfully prompted Max to start up his very first clothing line, launching Summer 2017.
All products used have been tried and tested by hundreds of skaters and have been chosen for comfort and ease while riding your board.